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Wolf's Edge Coaching

Strengthen the Leadership That Runs Your Business

Wolf's Edge Coaching helps develop the Integrator, the Visionary, or the partnership between them — without disrupting your team.

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Alignment Index for Visionaries
The Problem

Does This Sound Familiar?

  • You have a new or developing Integrator who could use some been-there-done-that coaching to grow into the demands of the role.
  • Your Visionary–Integrator partnership is strong overall, but there's a trust or communication gap that keeps resurfacing.
  • You know what needs to happen next — you're just struggling to build the roadmap and sequence it without losing momentum.
  • You've been focused on your Integrator's growth, but the bigger opportunity is on the Visionary's side.
It might mean your leadership is the RIGHT fit, but needs extra support to match your business’s stage and needs. Want to find out?
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Core Framework

What Is Wolf's Edge Coaching?

Wolf's Edge Coaching develops leaders and leadership partnerships in the context of the business they run. It's one adaptive engagement built around the Integrator, the Visionary, or the Visionary–Integrator partnership, depending on where the real opportunity is. We start by diagnosing what's actually going on: how meetings are run, how Rocks are tracked, how decisions get made, and how the Visionary–Integrator relationship is working. From there, the engagement is scoped around your goals.

The desired outcome is simple, we want to help Integrators to:

  • Sharpen decision clarity.
  • Tighten accountability.
  • Improve meeting effectiveness.
  • Increase leadership confidence under pressure.
  • Strengthen the Visionary–Integrator dynamic.
The Proven Insight

Avoid the Guesswork

66% of Business Owners have the wrong type of Integrator for where they are and where they want to go based on results from over 150 business owners who took the MOAA for Business Owners Assessment.

Get the right support, right now. Find out exactly who you need to find traction and freedom.

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Here’s what that data tells us:

47%

of businesses are still owner-dependent, where everything still runs through the founder

18%

are in full-on survival mode, managing chaos daily.

50%

are ready to take an evolutionary leap forward in their business

The Coaching Process

What to Expect

A structured, data-driven approach designed to evaluate performance, align expectations, and strengthen your leadership.

Outcomes defined together
Leadership, decision, trust and communication evaluations
EOS® disciplines (Rocks, Scorecards, L10 Effectiveness) assessed
Success definitions
At a Glance

Meet Our Coaches

Wolfs Edge Integrators Profile Photos Ben
Ben Wolf

Founder & CEO

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joanne giordano
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Joanne Giordano

Chief Operating Officer

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Wolfs Edge Integrators Profile Photos Chris 1
Christopher Barnes

CEO Duo Strategist

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Wolfs Edge Integrators Profile Photos Corina
Corina Ludwig

Head of Operations

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Wolfs Edge Integrators Profile Photos Haylye 1
Haylye Plaster

Operational

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Wolfs Edge Integrators Profile Photos Henry 1
Henry Ching

Executive

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Wolfs Edge Integrators Profile Photos Jared
Jared Woodend

Operational

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Jennifer Cresswell

Conductor

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Wolfs Edge Integrators Profile Photos Zack
Zack Susko

Conductor

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Integrator Coaching Is Right When:

  • You have someone in the #2 seat you trust.
  • Performance needs tightening, not replacing
  • Meetings are happening, but execution isn’t consistent.
  • Hiring a new leader isn’t the goal.
  • You want measurable improvement before making bigger decisions.

Coaching develops the person already in the seat.

A Fractional Integrator Is Right When:

  • The seat is vacant.
  • The current #2 is not the right long-term fit.
  • Execution ownership needs to transfer externally.
  • The Visionary needs immediate operational relief.
  • You require a proven leader to step in and run the function.

Fractional gives you  a battle-tested #2 to own execution directly.

Coaching vs. Fractional

Which Is Right?

Not sure if coaching is the right next step, or if you need a Fractional Integrator instead? In some cases it's coaching. In others, it's different support entirely. Our quick assessment is a good place to start figuring that out — or if you'd rather just talk it through, we'd love to connect and help you explore what option fits best, based on the type of leadership you have and the complexity you're dealing with.

Start by Taking Our Assessment
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Wolfs Edge Integrators Profile Photos Ben

I founded Wolf’s Edge. 

It’s unique in the fractional world. 

We exclusively select people with an uncommon combination of skills and characteristics. They need to have run companies. They need to have a Founder’s spark, and understand how to work with visionaries, but be execution-minded at heart. 

They need to love organizing chaos — it has to energize them, not exhaust them. 

And they need to want to do it, over and over, every year or so.

You, and these people, are who I wrote my Amazon bestseller, Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach for — the owner who’s tired of their own company’s chaos and the Integrator with the heart of a founder who can’t wait to jump in and streamline it. 

It’s because we’re so selective with our Integrators that we can offer 100% of your investment back if we don’t deliver what we promised in the first 30 days. They’re that good.

Take a look at their profiles, below, and reach out to us when you’re ready for work/life balance. Or when you’re ready to focus on your next big thing.

Joanne is a take charge operations executive with a passion for building culture based on a company’s mission, vision and values. She has the gift of cultivating people, opportunity and innovation and creating a clear a road map for successful implementations and measurement. She helps companies capitalize on these strategies to deliver high octane initiatives that elevate companies to the next level by delivering top and bottom-line results.

She started her career in insurance, specifically Property and Casualty, working for the largest publicly traded P & C company in the world. It was there she worked with Fortune 100 and 500 clients to deliver several large-scale projects and strategic initiatives. She was also the go-to person to handle high profile and crisis related issues and savors working in high pressure and high stakes environments.

To facilitate a move back to her native Pacific Northwest, Joanne joined a national retail, food and franchise business. After four years as Chief Operations Officer, she took over as President. This gave Joanne a deep appreciation and understanding the Visionary role and learned that the hat that fits best is the Integrator role as it helps her to showcase her gifts, talents, and creativity. She does believe understanding the Visionary role and their gifts is an asset and helps her make the most of this dynamic duo.

Joanne approaches life and work with a positive, “can do” attitude, and her energy is infectious. She lives with her family in the Seattle area and is grateful for all the beauty and opportunity it has to offer.

Industry experience: risk management, insurance, consulting, coaching, food, franchise, start up, B2B, B2C and ecommerce.

Chris Barnes is a transformative executive leader who excels at bringing organizations from chaos to clarity through strategic integration of people, processes, and technology. 

As a Fractional COO at Wolf’s Edge Integrators, Chris helps founders and their teams turn chaos into coordinated movement. He builds the structure, systems, and team rhythms needed to scale — without losing momentum or culture.

Most leadership teams don’t fail from lack of vision — they stall from misalignment, friction, and execution drag. That’s where Chris Barnes comes in.

Chris is known for bringing just enough structure to unleash performance — not stifle it. With deep operational expertise and a calm, strategic presence, he helps smart people align, prioritize, and execute with clarity and confidence. He’s also certified in the Leadership Circle Profile and integrates leadership development into every engagement.

Whether guiding a CEO through a critical inflection point or helping a leadership team get unstuck, Chris helps people move forward — together and on purpose.

Corina Ludwig is a seasoned executive leader, fractional COO, and trusted advisor who helps growth-stage SaaS, creative and service-based companies cut through the chaos and get traction where it matters most. With over 25 years of experience scaling founder-led businesses, she brings a calm, strategic mindset that helps companies grow with clarity and confidence, without burning out their people or losing their culture.

Corina is known for translating big-picture vision into actionable strategy and aligning leadership teams around what actually moves the needle. A former President who successfully scaled a SaaS company from idea to acquisition, she thrives at the intersection of people, purpose, and performance. She’s guided companies through everything from brand overhauls and revenue plateaus to full organizational transformations, all while keeping the human side of leadership front and center.

Her leadership philosophy is simple: when culture is strong and people are empowered, business results follow. She builds environments where teams are aligned, accountability is clear, and people are genuinely excited to show up and do great work. Corina brings operational expertise, strategic vision, energy, empathy, and a genuine curiosity for what makes teams and leaders thrive.

Known for asking the tough (but fair) questions, Corina has a reputation for helping visionary founders get unstuck, focus their efforts, and build companies that grow and scale with integrity. She’s direct but never directive, strategic without being rigid, and always focused on building something sustainable.

Corina brings cross-industry experience in SaaS, professional services, technology, and creative sectors. Her approach blends strong business acumen with people-first leadership, ensuring the systems, strategy, and culture are all working together, because when they do, the results speak for themselves.

Danielle is an accomplished COO and EOS Integrator with a growth mindset and a talent for transforming businesses. She excels at identifying obstacles to growth, resolving challenges at their root, and building profitable, sustainable organizations. Danielle’s upbeat leadership style, combined with her strategic thinking, inspires teams to align with company goals and drive success.

A career highlight was leading the turnaround of a mid-sized manufacturing company during a crisis. By assembling top talent, securing key customers, and optimizing operations, she positioned the company for a successful acquisition.

Danielle is skilled at fostering accountability, unlocking team potential, and cultivating a healthy company culture. Fluent in Spanish and having lived in Europe and South America, she brings a global perspective and the ability to work with diverse teams. An avid traveler, she has visited over 19 countries, expanding her worldview and adaptability.

Haylye Plaster is an experienced Fractional Integrator with a strong background in operational leadership. Since embracing the Entrepreneurial Operating System (EOS®), she has leveraged its principles to drive growth and efficiency within small and medium-sized businesses. Specializing in strategic planning, process optimization, and team alignment, Haylye ensures businesses are well-positioned for sustainable success. She is dedicated to helping companies maximize their potential by focusing on key areas like people, processes, and strategy, fostering long-term growth and value.

Henry Ching is a seasoned Fractional COO who helps growth-minded businesses gain clarity, traction, and scale. With over 25 years of leadership experience, Henry specializes in transforming Visionary-led companies into operationally strong, high-performing organizations.

Henry partners with founders who are overwhelmed by daily fires and disconnected from their original vision. His calm, strategic approach brings order to chaos—aligning teams, systems, and strategy to drive measurable results. He’s especially skilled at integrating technology, simplifying operations, and building a culture of accountability.

Prior to joining WEI, Henry was the COO of Simply Wireless, a company he helped grow from a single storefront into a $200M+ enterprise with 700+ employees and over 120 retail locations. Under his leadership, the company expanded across retail, e-commerce, and national distribution, forming strategic partnerships with industry giants like AT&T, Verizon, T-Mobile, Sprint, Amazon, Wal-Mart, QVC and HSN.

Henry brings deep expertise in IT integration (ERP, CRM, HRIS), retail operations, omnichannel growth, and cross-functional leadership. He’s known for quickly identifying operational roadblocks and helping leadership teams stay aligned and focused on what matters most.

Visionaries trust Henry because he gets them—and knows how to turn their big ideas into a scalable reality. Whether you’re stuck in the day-to-day or preparing for your next growth leap, Henry brings the structure, rhythm, and leadership needed to get you there.

Industry Experience: IT, Consulting, Retail, E-commerce, Tech, Hospitality, Real Estate, Wireless, Distribution, Business Services.

Jared Woodend is an experienced Operational Integrator who partners with construction and home services businesses to build leadership capacity, create efficient systems, and scale with confidence. With over a decade of leadership experience spanning logistics, retail, construction, and service industries – including roles at Amazon, Target, and growing small businesses – Jared combines corporate discipline with entrepreneurial agility. He thrives on helping companies transition from owner-driven daytoday operations into flourishing leadershipteam led organizations. 

In his most recent role as Integrator/COO, Jared restructured the field operations department to improve clarity, accountability, and performance across teams. He led the Leadership Team as the Integrator, facilitating planning and execution rhythms while supporting each leader’s development and effectiveness. By redefining roles, optimizing workflows, and coaching team members into new levels of ownership, Jared created a more empowered and aligned organization. His efforts created greater clarity of roles, delivered operational improvements, and elevated team performance – all while enabling the owner to focus on vision and growth. 

At Wolf’s Edge, Jared is here to help client companies define their operating model, build out accountability charts, and implement systems that support sustainable growth. Whether it’s training emerging leaders, optimizing overhead recovery, or implementing business management tools, his focus remains the same: empower teams, reduce reliance on the owner, and lay the foundation for scalable success. 

Outside of work, Jared enjoys traveling and spending time outdoors – whether snowboarding in the mountains, hiking new trails, or camping under the stars. At home, he and his wife share a love for board games and quality time together, always looking for the next great strategy game to tackle. These interests fuel his curiosity, sense of adventure, and love of continuous learning. 

Jennifer Cresswell is a consultative and collaborative strategic partner with over 20 years of experience in strategic planning, operations, leadership, communications, client relations, and project management in fast-paced, people-centric environments. Placing equal emphasis on people and process, she excels at connecting inspired visions to actionable strategies and seamless execution, enabling business owners to scale or prepare confidently for sale.

From a foundation in engineering and corporate finance to high-growth leadership positions in small and lower middle-market businesses, Jennifer’s career follows “the road less traveled.” These experiences uniquely qualify Jennifer to guide business owners and their teams through strategic changes and process improvements, while ensuring everyone feels inspired and empowered. She has helped scale revenue more than 4x, developed and enhanced foundational processes to support accelerated growth, and integrated very different business models, while consistently increasing both team morale and overall revenue.

Jennifer expertly marries process and creativity to build strategic alignment with accountability, operational efficiency, and communication that connects everyone from the boardroom to the front lines. Whether focused on strengthening the foundation to support a growth-focused future or making an organization attractive for acquisition, Jennifer truly enjoys working with leaders to realize their ultimate visions.

Zack Susko is a collaborative and systems-driven leader with a strong track record of scaling complex businesses across energy services, construction, real estate, and industrial sectors. He has spent his career helping organizations bring structure to complexity by aligning leadership teams, refining systems, and driving disciplined growth. As President of Comtech Industries, Zack led a $20M energy and industrial services company through a period of rapid expansion, overseeing five service lines that supported upstream and midstream clients across a multi-state footprint. At CityLife Residential, he directed a fully integrated $100M real estate portfolio, executed the company’s largest acquisition, and restructured teams to accelerate operational clarity and performance. 

Zack has played an integral role in implementing EOS (Entrepreneurial Operating System) across multiple organizations, helping leadership teams gain traction through greater alignment, accountability, and visibility. Most recently at Bridge City Team, a high-end residential design-build firm, he led the refinement of core business systems and processes, driving operational efficiency, strengthening cross-functional collaboration, and launching a new business unit to expand the company’s service offering. Across all roles, Zack brings a steady hand and strategic mindset with a deep respect for founder- and partner-led cultures. 

Outside of work, Zack is an avid runner, fitness enthusiast, and passionate sports fan who proudly supports both Ohio State and Pittsburgh teams. He also served as a longtime board member and former board president of one of Southwestern Pennsylvania’s largest animal rescue organizations, where he helped lead a major facility expansion and continues to advocate for animal welfare. Whether building businesses or giving back to his community, Zack brings energy, discipline, and a love of challenge to everything he does.