What makes winning back former customers better than winning new customers? What’s the difference between selling to new customers/clients and selling to ones you’ve already served in the past in terms of conversion rate, conversion speed, qualification of leads, cost, up-selling/cross-selling?
Dan Pfister is the founder at WinBack Labs, which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast.
Dan teaches, in great detail, how to execute a “win back” campaign, why so many of us are hesitant to focus on this, and shares stories of his clients who have done “win back” campaigns and what happened.
Listen below!
Tune in to our podcast, “Win-Win: An Entrepreneurial Community” and catch this insightful episode on your preferred podcast platform.
Are you challenged by the lack of strategy in focusing on winning back former customers? Then book a free consultation during an Office Hour with a COO to get one quick-win actionable step you can take to re-engage lost customers, enjoying better conversion metrics and cost benefits while unlocking enhanced sales opportunities through up-selling and cross-selling.
